The Age of The Luxury Auction: A Preference for Certifiable Finer Things Amongst Millennial and Gen Z Connoisseurs
The relationship between luxury and culture is an old one with lovers of either eventually finding the other. As luxury strengthens in the South African market, one observes the fine art market strengthen as well - particularly in the scope of experiential luxury as art forms lead social events through the leveraging of space and an open invitation to partake. As book lovers do more than visit their local bookstore, socials are integrated into practice and for millennials and gen z home owners/makers developing personal libraries and reading rooms the...
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