The Age of The Luxury Auction: A Preference for Certifiable Finer Things Amongst Millennial and Gen Z Connoisseurs

The relationship between luxury and culture is an old one with lovers of either eventually finding the other. As luxury strengthens in the South African market, one observes the fine art market strengthen as well - particularly in the scope of experiential luxury as art forms lead social events through the leveraging of space and an open invitation to partake. As book lovers do more than visit their local bookstore, socials are integrated into practice and for millennials and gen z home owners/makers developing personal libraries and reading rooms the...

Luxe Literature: The Luxury Industry's Latest Obsession With Literature Indicates The Rise of A New Literary Market

Written by Nona Ngwenya   One knew the day was coming wherein the speedy pace of information consumption would create the need for slowing down. Long-form would become an oasis of cognitive nutrition and culture in a field of shortened attention spans and shortcuts to dopamine. Society would embrace the slow burn in an economic sense and slowness would become a popular indicator of quality once again. No longer left to only be appreciated by longstanding literati, reading would find its way to popular culture with the force it once...

Shaping the conversation around luxury literature.
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